With these tools you can take your online marketing to a new level towards success Marketing is diverse – your online marketing tools must be just as diverse . The Internet is huge and offers space for every project, no matter how small or large. To claim the spot, you have to become visible. As a start-up, small business owner or freelancer, you don’t use a huge marketing machine, but achieve visibility yourself with all your power and passion. In times when personal branding is very important, you will drive well. Various online marketing tools will help you to present your ideas and campaigns in the best possible way. For a healthy foundation of your marketing, we have put together ten of the best and most important online marketing tools for you online Reviews .
A tip to get you started: There are so many projects started online every day that you absolutely have to attract attention. Use well-known marketing channels in an unorthodox way, know your target group well and follow the rules of the communities in the social networks. With the latter, we mean knowing how the community in which your target group is active ticks and communicates.
Table of Contents
1. What are online marketing tools?
2. What types of online marketing tools are there?
3. These are the top 10 online marketing tools Reviews
3.1. Trello for task management
3.2. MailChimp for email marketing
3.3. HubSpot Marketing Hub for marketing automation
3.4. Canva Pro for content creation
3.5. Hootsuite for social media marketing
3.6. Google Analytics for web analytics
3.7. Kissmetrics for marketing analytics
3.8. Ahrefs for SEO
3.9. CreatorIQ for influencer marketing
3.10. MessengerPeople for mobile marketing
1-What are online marketing tools?
Online marketing tools can be divided into many different categories, as the topic is super diverse. It goes from content marketing , SEO tools and email marketing to social media marketing and influencer marketing . All of this online marketing also needs to be managed, which is why project management tools come in very handy. With this flood of online marketing channels, you have to find out for yourself which online marketing paths you want to take and which online marketing tools you need accordingly. All online marketing tools have one thing in common: They make your marketing life easier, show you what's going on and offer you a basis if you haven't had any contact with online marketing yet. When you start your business, it is imperative to use online marketing tools to have a chance to stand out. What good is the greatest product in the quiver if nobody knows that it exists.
2-What types of online marketing tools are there?
Online marketing tools are used in many different places: Optimizing the Google ranking via SEO, sending out regular newsletters , creating and publishing social media content and at the end you analyze every step taken. You build in several places at the same time. See our list of the best online marketing tools as basic equipment for start-ups, small business owners and freelancers - each tool is among the best in its field. Overall, there are the following categories online Reviews in which you will find alternatives:
Project Management - As your marketing campaign is an endless but growing project that requires oversight for everyone involved.
SEO - Shows you the way to build your website's organic visibility on search engines (like Google).
Email Marketing - One of the oldest ways to reach people, which is still wildly popular.
Marketing Automation – Working manually takes a lot of time. With marketing automation tools from this section, you can make workflows visible and automate them.
Social Media – Marketing effectively also means bundling, managing and analyzing social networks in one place.
Web Analytics - Analyzing your website or online shop shows you who your users are and how many visit you online.
Affiliate Networks – If you choose to work with affiliates , these tools help connect.
Conversion Optimization – Allows you to optimize your conversion rate with the aim of improving marketing ROI (Return on Invest).
Mobile Marketing – More and more users are using smartphones or tablets. Reason enough to adapt the website, online shop and advertising to mobile devices.
Influencer Marketing – Turn high-reach people into your brand ambassadors. Also worthwhile for small companies that are just getting started.
Content Marketing – This is how you create content, organize it and display it in the right places.
Push Notification - Provides your customers with important messages in real time that pop up on their PCs, smartphones and other devices.
3-These are the top 10 online marketing tools on different online Reviews
These are the 10 best and most important online marketing tools to get started in online marketing and with your business .
3.1-Trello
3.2-MailChimp
3.3-HubSpot Marketing Hub
3.4-Canvas Pro
3.5-Hootsuite
3.6-Google Analytics
3.7-Kissmetrics
3.8-Ahrefs
3.9-CreatorIQ
3.10-MessengerPeople
3.1-TRELLO
We start with an online marketing tool that comes from project management . It uses the Kanban method , which you should take advantage of in marketing. You can share all campaign parts such as posts, ads and texts with your employees on Trello to get their feedback before the content goes online. You can also collect ideas there and pass on tasks to other departments, freelancers or colleagues - nobody says that you have to do everything yourself. Trello thus serves as a central point of contact for all marketing measures in your company.
Trello costs
The project management software Trello is available in a free version and in three paid versions. If you want to use Trello as the central platform for your online marketing ventures, the for-free version is sufficient. If your team is larger or you have additional Trello requirements, you pay an annual fee of $5 for the Standard plan , $10 for the Premium plan , and $17.50 for the Enterprise plan .
Trello alternatives
Online Reviews you will find an overview of Trello alternatives and, with the help of verified user experiences and ratings, you can decide on the most suitable task management tool for you.
3.2-MailChimp
MailChimp for email marketing
With MailChimp you have one of the most used newsletter tools in your browser. You can create newsletter campaigns that are automatically displayed as soon as you have a new contact. In addition, all activities can be measured and analyzed so that you can address your target group even better. In addition, as an online marketing tool, MailChimp offers you additional features for everything to do with email marketing and creative content .
MailChimp costs
If your contact list is still clear and your online marketing approach only requires the basic needs of email marketing, you can use MailChimp for free until you exceed 2,000 contacts. If special features and round-the-clock support are important to you, you pay $10 per 500 contacts. For more optimization, automation and individualization, you book the standard tariff for 15 US dollars - also per 500 contacts. You can get the “ Premium ” professional package , including telephone support, for $300 per 10,000 contacts.
MailChimp alternatives
Online Reviews you will find an overview of the MailChimp alternatives and can use verified user experiences and ratings to decide on the most suitable email marketing tool for you.
3.3-HbSpot
The online marketing tool HubSpot is a marketing hub. It can be used to automate email marketing, online marketing, and lead management . Reports and analytics provide you with the numbers you need to optimize marketing automation . With the HubSpot Marketing Hub, you take care of your inbound marketing . The simple dashboard and all functions will make it easy for you to use the online marketing tool. In addition, HubSpot offers other tools to drive automation in sales and customer service.
HubSpot Marketing Hub costs
HubSpot Marketing Hub pricing is based on your company's marketing contacts and the number of features. The starter package starts at 41 euros per month for 1,000 contacts. This is followed by the Professional package for 740 euros for up to 2,000 contacts and the Enterprise package for 2,944 euros for up to 10,000 contacts - both prices are also per month.
HubSpot Marketing Hub Alternatives
Online Reviews you will find an overview of the HubSpot Marketing Hub alternatives and can use verified user experiences and ratings to decide on the most suitable marketing automation tool for you.
3.4-Canva
Canva Pro for content creation
Automation and content display on social media platforms only works if the right content is available. You can leave this content to creative agencies and graphic designers or you can do it yourself. With Canva Pro you have a huge library at your disposal, filled with graphics, photos, videos and audios. From this you can create appropriate content for your social media strategy that suits your target group and corresponds to your corporate design. It's very easy to use and appeals primarily to those who don't have the time or inclination to deal with Photoshop and Co., but still don't want to do without high-quality content.
Canva Pro Cost
Canva is also available for free and already includes 250,000 templates and hundreds of thousands of photos and graphics. However, if you want to show a certain professionalism and avoid using images that can be seen on every corner of the Internet, buy the Pro version . You pay for this 110 euros per year and it can be used by up to 5 people. Canva also offers an Enterprise version , the price of which you have to inquire about. If you are a nonprofit organization (NGO), you can use Canva Pro completely free of charge.
Canva Pro alternatives
Online Reviews you will find an overview of the Canva Pro alternatives and can use verified user experiences and ratings to decide on the most suitable content creation tool for you.
3.5-Hootsuite
No online marketing without social media marketing . No matter what industry, no matter what type of company. Social life on the Internet takes place there. You don't have to use TikTok, Instagram, Facebook or Pinterest equally for this. Choose two to three social media channels that your target group uses and manage accounts, messages and community using Hootsuite . With the online marketing tool, you can create social media posts , plan ahead, and then analyze your social media performance .
Hootsuite costs
Hootsuite comes in four price ranges. For freelancers and small business owners, the professional tariff is sufficient for 39 euros per month. The tariff covers one user and 10 social profiles. The next tariff level " Team " is suitable for larger teams , for which you transfer 109 euros per month. The business version is available at a price of 599 euros per month, but it is also significantly more extensive and is aimed at agencies and large companies. If you have specific requirements, you can contact Hootsuite to discuss an enterprise solution . Hootsuite also offers you a 30-day trial period for the first two plans .
Hootsuite alternatives
Online Reviews you will find an overview of Hootsuite alternatives and can use verified user experiences and ratings to decide on the most suitable social media marketing tool for you.
3.6-Google Analytics
Online marketing is all about analysis in order to be able to continuously optimize all campaigns. This leads to more leads and more sales. So far, so logical. But first you need the right website analysis tools . The best way to analyze your website – how high is the traffic, engagement, conversions and how long do users stay on which page – is to use the online marketing tool Google Analytics . Add tracking code to your website and you're good to go. Overall, Google Analytics is easy to use. The tool has special features for advanced users.
Google Analytics costs
Google Analytics is one of the free online marketing tools . In addition, Google has developed an analytics app that gives you mobile insight into your website numbers.
Google Analytics Alternatives
On OMR Reviews you will find an overview of Google Analytics alternatives and, with the help of verified user experiences and ratings, you can decide on the most suitable web analytics tool for you.
3.7-Kissmetrics
Kissmetrics for marketing analytics
Kissmetrics is aimed at SaaS developers and the e-commerce industry The online marketing tool analyzes the behavior of your customers. With the funnel report , you can see how many of your site visitors have become actual customers and how large the percentage is that has previously dropped out. On this basis, you can adapt your online marketing campaigns to make the report look better and better.
Kissmetrics costs
At Kissmetrics you can choose from three different price models. They differ in particular in the number of trackable users and websites. The Silver Edition is available for $299 per month for up to 10,000 monthly visitors and one domain. You can get more for $499 in the Gold Edition . The US company also offers a custom version .
Kissmetrics alternatives
Online Reviews you will find an overview of the Kissmetrics alternatives and with the help of verified user experiences and ratings you can decide on the most suitable marketing analytics tool for you.
3.8Ahrefs
Ahrefs for SEO
You can also install the online marketing tool Ahrefs directly in the browser . After all, using multiple marketing tools doesn't mean you have to install every one. Ahrefs is the most compact and complete SEO tool on the market . For example, you can use the keyword explorer to find out which keywords have potential in your area. In addition, you can carry out competition analyses, select successful content and use the Ahrefs Health Score to find out which optimizations you can still implement for your website.
Ahrefs cost
Ahrefs comes in Lite, Standard, Advanced, and Agency Editions . If you are billed annually, you pay either $99, $179, $399, or $999 per month. Even with the cheapest tariff, you get a comprehensive tool portfolio that will take your SEO to a new level.
Ahrefs alternatives
Online Reviews you will find an overview of Ahrefs alternatives and, with the help of verified user experiences and ratings, you can decide which SEO tool is best for you.
3.9-CreatorIQ
Influencers are now important tools to show your products and services to a large number of people at once. However, it is extremely important that you get the right brand ambassadors and that they fit your corporate culture with the influencer campaign. Online marketing tools like CreatorIQ help you to find the right influencers, build a network of them and tailor campaigns. In the end, you can sift through everything in numbers to see what's working well in your influencer marketing and got you new customers.
CreatorIQ cost
To get an offer from CreatorIQ , you can try the demo first. The price is then based on the scope of services you require.
CreatorIQ alternatives
Online Reviews you will find an overview of the CreatorIQ alternatives and, with the help of verified user experiences and ratings, you can decide on the influencer marketing tool that is most suitable for you.
3.10-MessengerPeople
MessengerPeople for mobile marketing
The final online marketing tool on our list tackles the burgeoning mobile marketing . More and more users go online via smartphone or tablet instead of on a computer or laptop. Accordingly, your marketing must also adapt to the statistics. MessengerPeople sets up a platform for you that you can use to communicate quickly with your customers and prospects. GDPR-compliant , the software works for WhatsApp, Facebook Messenger, iMessage, Telegram and some other messenger apps. MessengerPeople has various functions available for this, such as chatbots, text modules or the sending of Messenger newsletters.
MessengerPeople cost
The messenger tool MessengerPeople is available for medium-sized companies for EUR 499 per month . Larger companies pay 999 euros per month. Otherwise, MessengerPeople offers an enterprise version that is priced according to the services you require.
MessengerPeople alternatives
On OMR Reviews you will find an overview of MessengerPeople alternatives and, with the help of verified user experiences and ratings, you can decide on the most suitable mobile marketing tool for you.
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