Why do Digital Marketing and Graphic Design go hand in hand?

Digital Marketing and Graphic Design

Currently, talking about Digital Marketing and not mentioning the creativities and designs of a strategy, is the same as cooking following the recipe step by step, but without adding any special flavor.

Design has always been linked to Advertising, and in the digital age we live in, it couldn't be less. In the digital field, it is necessary to apply graphic resources in order to create an attractive ecosystem that appeals to the target audience in the fastest and most visual way possible.

In a time like the one we live in, in which users are saturated with information, all the visual elements are going to influence the user's purchase decision. Here lies the importance of Graphic Design in Digital Marketing , if we really seek to differentiate ourselves, we need it.

But what exactly is Graphic Design?

Finding the answer to the star question "what is graphic design" is not easy. It is a broad discipline that interacts with many others and, in turn, functions autonomously.

It could be said, in short, that it is everything that allows products, services and brands to be known and advertised. However, if this still leaves you wondering what graphic design is, we can dig a little deeper. It is everything that communicates a message in a visual way through the combination of images (illustrations, photographs, icons...) and texts, and whose maxim is to obtain manifestations or graphic messages in this way.

Every self-respecting graphic designer must have certain qualities to be a specialist in configuring visual messages: creativity, active listening, versatility... In addition, they must be interested in issues such as image aesthetics and composition, original creation or new technologies applied to design.

So how can it help Digital Marketing?

A corporate website, a social media strategy with a specific visual treatment, a Google Ads campaign with a set of banners that meets conversion goals, even an article for a blog with more visual formats that make the user's reading more enjoyable. , all are actions that we could include in our Online Marketing strategy, and all of them need graphic solutions.

There's so much to say and so little time to say it

It has always been said that "an image is worth a thousand words" and in the field of Digital Marketing this expression could not be more accurate, especially in a time like the one we live in today, in which the consumer is bombarded with continuously with information. We need to say more with much less, that is, to synthesize the elements in an image that is as expressive and representative as possible.

It is at this moment when the time factor comes into play: we have a brief moment to capture the attention of the consumer, since he is not willing to spend more than a few seconds on us (it is said that about 6 seconds approx.). This is where a good design is needed, with quality, that differentiates us from the rest of the visual inputs that abound in the digital environment.

It has been shown that 94% of users will abandon a website with poor graphic design, do you really want to take that risk?

Generate impact, gain visibility

In Digital Marketing , conversions are not only sought, sometimes we also need to generate impact, gain visibility, be seen, known, shared and taken into account. In general, we seek awareness.

Social media posts with images generate higher engagement than text-only posts, as well as get more engagement and shares. Therefore, banner design for both Social Ads and Google Ads is essential. Undoubtedly, the reach of an ad in display format is much greater than in text format.

Companies in the digital world

Many companies are making the move to the digital world, and this means not only transferring but also adapting the entire corporate image and identity to this new environment, which cannot be done in any way. The ideal is to create a new Digital Marketing strategy that reflects the change. It will be necessary to assess new versions of the logo, alternative fonts suitable for the digital environment, treatments and visual adaptations for each platform... That is why the Graphic Designer and the Marketing expert must play on the same team to achieve a beneficial change.

A good and clear design allows consumers to know who you are, what you do, what you have to offer, it communicates your brand values, in short, it increases brand awareness, impact and pregnancy.

The rise of new formats

For some time now, users have made greater use of the Internet through mobile phones, especially the younger generations, and specifically, at times such as commuting to work, while waiting in queues. These are times when you neither feel like nor are comfortable doing a dense reading, since it is difficult to assimilate the content calmly and efficiently. That is why video marketing is conquering digital advertising.

Educational videos or e-learning videos flood social networks, we see it in videos of recipes, crafts, advice or tips . You don't see these videos at the time you really need them, at the time you try to do what the video teaches you, but they work as a guide for when you have time, enter the blog or visit the web, and inform yourself carefully.

If you consider a digital strategy that applies Content Marketing, it is essential to have a graphic designer who proposes new, attractive and striking formats. You will be assured of increased engagement !

If you want to be up to date with the latest trends in the Digital Marketing universe , you should always keep in mind that Graphic Design is essential in your strategies . It will help you make the leap you are looking for and awaken the desire of users.