The launch of a product to the market can be a vital event for a company. If done right, it can be the beginning of a beautiful relationship, but if done wrong, it can be a total failure.
Whether it is a physical or digital product, or a service that we are going to launch, we must be aware that digital marketing is an increasingly competitive sector . And, for this reason, it is essential to have a good line of impact, that is, a good strategy .
That is why today we bring you this important article. We are going to review the 5 most interesting digital marketing strategies to launch your product . So…
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5 marketing strategies to boost your new product
In recent years, the term Growth Hacking has become very fashionable . What is this? Easy.
It is that combination of non-traditional techniques and tools , that is to say, that have as main components creativity, curiosity and analytics, whose main mission is to be able to maximize income with the minimum possible expenditure of resources .
Growth Hacking will make it easier for us to launch a product and customize it to the extreme before a large audience.
So what tools are those?
#1. Inbound Marketing
Inbound Marketing is a methodology that combines non-intrusive marketing and advertising techniques , with the aim of contacting users at the beginning of their purchase process and accompanying them until the final purchase.
Creating content on a regular basis is one of the most solid digital marketing strategies in the medium and long term. With the Inbound Marketing methodology, you create valuable content that attracts your potential audience, to convert it into a lead and then into a customer.
Therefore, you must invest efforts in creating a quality blog about your business or topics related to it, that are interesting for consumers. The users themselves will be the ones who share these contents, generating traffic to your website on a regular basis.
#2. SEO: More organic visibility
Tip: TUNE YOUR SEO!
Not just for a product launch, but in general. Having a well-optimized and positioned website is the cornerstone of any digital marketing strategy. It will give you a traffic base to which you can communicate your new products.
Good organic visibility will help you put your new release on the map without having to start from scratch.
For a search engine marketing strategy to work we have to give users what they are looking for , that is, information that is useful to them. Therefore, focus on giving love to these tasks :
#3. Influencer Marketing
Influencers are becoming the stars of digital marketing strategies. They are usually experts on a topic or industry, and most importantly, they have a loyal audience . His followers are willing to follow his recommendations and this is what we can exploit to publicize a product.
It is vital to study what interests us. Do we bet on macroinfluencers ? micro influencers ? Depending on the product or service, one strategy or another will be better.
Macroinfluencers : They have millions of followers and have a lot of impact. Working with them means having a high budget . I recommend that you bet on a natural , simple sponsorship that is consistent with the values of the influencer and the brand.
Microinfluencers : They are fashionable. Thousands of followers . They require less budget , so you can work with several at once for a greater reach. They are ideal when your sector is very specific and you do not have a larger influencer.
#4. Email Marketing
It is a ideal opportunity to offer the user with quality and valuable content. A customizable plus with the point of converting guide into potential customers .
The first step to an effective email marketing campaign is to create a detailed database of your customers . The more information you have, the better. Age, residence, previous purchases, or products for which they have shown interest.
Based on this information, you will be able to adjust the strategy and propose highly personalized messages . The objective is that the user perceives that the emails have been written expressly for him.
This is where marketing automation comes in , which can make your life a lot easier if you are going to do email marketing.
#5. Remarketing
Remarketing is the ideal strategy to achieve more conversions and make user acquisition efforts profitable.
In summary, remarketing (or retargeting ) consists of creating personalized ad campaigns (in general, display) for those users who have previously visited your website or other content.
So what is the basic concept of remarketing? Very easy, reach users who already know your brand or your products and who, therefore, have many more opportunities to convert. The goal is to create several increasingly personalized impacts. This way we encourage the user to advance in the conversion funnel .
You can do remarketing in your SEM, Display, email marketing campaigns, among other channels.
We can summarize the process in 3 steps:
Depending : on how we perform the user acquisition for the list and what type of ads are shown to users, we can identify several types of remarketing :
Standard : Show display ads to people who have previously visited a page. Ads appear on websites and apps on the display network (in the case of Google Ads, this includes more than 2 million sites).
Dynamic : similar to the previous one, but with the difference that it shows personalized ads based on the products and services that users have seen on the website.
For search network ads : These types of campaigns do not include display ads, but are shown when users who have already visited the web are doing searches on Google. In this way, it is possible to refine a lot with the target, since they are people who have already visited our website and who also continue to do searches related to our products and services.
There are also other types that will adapt to the needs of each strategy to reach the audience you want: video, mobile apps, distribution lists, etc.
All the strategies you need
As you will see, there are many strategies that you can apply to launch your business. And there are still many that we left in the pipeline, but we will tell you about them little by little. We are not going to tell you our secrets so easily.
At Digital Design Buzz we work on these strategies, customizing them to the maximum so that your digital marketing plan lacks nothing. We help you get your new products off the ground.
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