One of the main problems faced by a blog is the fact that it does not reach as many people as its owners would like . Whether it is because the SEO on page is not properly optimized, the backlinks are not quality or there is a very high level of competition, quality content can get lost in the crowd and go unnoticed. Here we show you 5 SEO positioning techniques to boost the visibility of your blog and stand out from the crowd.
Invest in a secure and guaranteed hosting
Many blogs die before putting both feet on the ground. Google takes into account the online user experience , so if your servers go down frequently or for long periods of time, this experience will be very negative and the positioning of the website or blog will suffer.
Hiring a hosting that allows you to always be operational and with good security systems will lay the first stone so that the rest of the functionalities offer an optimal result.
Optimize the speed of your blog
One of the determining aspects to successfully position a blog is maintaining a high page load speed . Google values this factor as essential and penalizes those websites that stand out for their slow loading.
Optimizing the visual content of the web so that a page does not exceed its weight or using only the essential WordPress plugins are key techniques with which to get a fast blog for both the user and Google.
Use a responsive theme
More than 50% of online searches already come from mobile devices . Do you still think that it is not important to have a responsive website? A friendly design exponentially increases the chances of engagement with your visitors and, in addition, it positions you better in search engines. Try Google's tool to check if your blog is responsive .
Get rid of duplicate content
We are sure that you do not, but in case you are tempted to duplicate content such as meta tags from another website or directly copy literal content, we warn you that Google analyzes very thoroughly the entire structure of a blog to ensure that These practices do not occur and the result of doing so and being discovered by your army of spiders is online ostracism. Create original content , the chances of success are much higher .
Ensures the correct indexing of the blog
SEO has the objective of making it easier for Google spiders to analyze and index a website , which is why it is essential to solve the dreaded crawl errors . A user who arrives at the blog and finds that the link is broken or does not exist will have a bad impression and will not visit it again, a fact that Google will take into account to degrade its position.
Analyzing and correcting the broken or erroneous links of the blog allows Google to see you with good eyes and positively enhances the user experience on the page . We are impatient by nature, so finding what we are looking for quickly and easily is vital for a blog to grow and establish itself as a reference.
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